Multilingual multimedia:
words in movement
From interactive e-learning to socially and culturally useful professions, not to mention business and industry. Organisations and companies of all sectors and sizes are today choosing to use audiovisual tools.
Images, written text, voice, music and sound effects. Compared to the written word or static images, multimedia communication has greater efficacy.
To fully exploit this potential and communicate effectively in the global arena, professional localisation of your multimedia content is essential. In this way, you ensure your ability to reach your target audience beyond your country’s borders, to keep up with international competition and to guarantee the accessibility of your content to a diverse audience.
Whatever your field, if you produce multimedia material and want to translate it into several languages, interlanguage offers you the guarantee and professionalism of a team of linguists that works with speakers for the audio side and with graphics experts for the correct layout of the subtitles.
Our added value? Linguistic expertise combined with technical prowess.
Not just the basis for a project, but an SEO-optimised text
Transcription, in other words the production of a written script of your audiovisual material, is not only the starting point for the work of our translators. On the Web, transcriptions help search engines to scan your audiovisual content and to find it. And accessibility also improves your online performance, because search engines reward user friendliness. For subsequent subtitling or dubbing, video transcriptions also include the insertion of the timecode, identifying the exact moment when text accompanying the video must be read out.
It improves the clarity and accessibility of your content at a competitive cost
A study by Discovery Digital Networks found that videos with added subtitles had 13.48% more views in the first week compared to those without subtitles, and 7.32% more lifetime views. If we consider that some 85% of people use social media with the sound off, it becomes clear that subtitling is crucial for your marketing content. With subtitles, your video message is clearer, more accessible and more engaging, as well as better positioned in search engines.
The interlanguage team offers you a complete service, from the initial consulting session to post-production, combining our translation experience with graphic design expertise. We thus independently manage every stage of your project:
We recommend subtitling for:
• Barrier-free access, for people with hearing disability
• Crowded settings like exhibitions, trade fairs, showrooms and public places, as it can be reproduced without audio
• Content addressed to an international audience of non-native speakers
• Teaching environments, to promote comprehension and memorisation of material
• Videos with simple graphics or those aimed at social media
Perfect for e-learning and informative videos
The voice recording service offered by interlanguage comprises voice-over (where the original voice is replaced with that chosen for the recording), voice-off (where the voice heard is “off-camera”, a solution typically used in documentaries, with the speaker not appearing on screen), oversound or voice-on-voice (where the volume of the original audio is lowered, remaining partially audible under the voice of the speaker) and lip-sync dubbing (in this case, the new voice completely replaces the original audio).
We recommend voice recording for:
• Emotional clips and videos not intended to convey information, but to engage and arouse curiosity: without the distraction of subtitles, the images and sound are more impactful
• Tutorials and training videos which often contain lots of information, requiring a constant level of attention; this attention is more focused when the user doesn’t have to read subtitles, but can simply follow the images on screen and listen to the audio, memorising the tutorial content more easily
• Longer videos: the user doesn’t have to keep skipping back and forth between the on-screen images and the subtitles
Every voice recording starts, of course, from a translation, which must be carried out bearing in mind that the finished text will be read out loud. Punctuation, vocabulary choice, sentence length and language register should be adapted accordingly. The translation is validated by the customer or their local market contacts, clarifying the pronunciation rules for acronyms, proper nouns, figures, mathematical symbols and dates.
Once the text to be recorded is approved, the client chooses the voice best suited to their requirements in terms of language, age, gender and tone of voice.
At this stage, careful attention must be paid to the language context: a native British or American speaker? A Portuguese or Brazilian accent? European or South American Spanish?
After the voice casting, interlanguage handles the recording and checking of the audio file, which can be delivered in the most popular formats (.wav, .mp3, mp4, .aiff or others).
The most sophisticated level of multimedia localisation
Dubbing is the most sophisticated form of video localisation. It consists of a careful theatrical performance, during which professional voices replace the original dialogue, maintaining the original expressive intentions.
Although video dubbing is more complex than voice-off, it offers the viewer a much more authentic and engaging multimedia experience.
